The event featuring a 30foot tall recycling bin in times square was a huge success with new yorkers recycling more than 15,000 empty plastic, glass and aluminum beverage containers 1,500 containers each hour. The plastic bottles collected are being recycled into pieces of plastic lumber, which grownyc will use to build raised beds in urban gardens for nyc public schools as part of their grow to learn program. 5boro green services will responsibly recycle the other items donated at the event.
"we are thrilled with new yorks response to our invitation to keep the recycle going," says seth goldman, cofounder and teaeo of honest tea. "while we captured onethird of the amount of bottles honest tea sells in a day in new york city, the scale of our effort illustrates how much more work communities need to do to boost national recycling rates above 30 percent, let alone our longterm goal of recapturing every bottle that we sell." new yorkers came out in droves with bags of empty bottles and cans to recycle. After depositing their containers into the 30foot recycle bin, they were able to redeem points one bottle one point at the onsite trashed recycle store. Some of the more popular redemption items were 50 gift certificates to momofuku and shake shack, a oneyear paid membership to a nyc sports club and a guitar signed by members of the zac brown band. It wasnt just new yorkers
Who participated in the great recycle. People around the country signed up to take the online pledge at www.thegreatrecycle.com with 35,500 pledging to recycle more each week all earned points via recyclebank, which can be redeemed for discounts and deals from more than 3,000 local and national businesses in categories ranging from food and beverage to health and beauty, restaurants, entertainment, sports and recreation, apparel, automotive, electronics and more. "the great recycle" was supported by honest tea and partners grownyc, recyclebank, cocacola live positively, global inheritance and 5boro green services. Plans are already being made for the next great recycle event. And, of course the 30foot bin will be reused. The company will be announcing additional great recycle events in the coming weeks.
