Health warnings on tobacco product packaging are critical to any effective tobacco control strategy. They increase public awareness of the serious health risks of tobacco use and help to ensure that the packaging tells the truth about the deadly product within. Tobacco package health warnings that include images are a particularly powerful and costeffective vehicle for communicating health risks. Yet tobacco product packaging in most countries provides little or no information of warn consumers of the risks. The who framework convention on tobacco control fctc mandates that countries should enact effective measures to ensure appropriate health warnings on tobacco products packages. It also says that these health warnings should be rotating, large, clear, visible, and legible and include pictures or pictograms and occupy at least 50 percent or more and no less than 30 percent of the principal display areas.
