The product packaging of häagendazs has improved with bigger and eyecatching images that show the ingredients and flavor. This packaging has made it convenient for shoppers to spot the 24 different flavors. The logo of the brand is also more visible and predominant. A subtle, gold symphony ribbon design has replaced the onpack doily pattern.
This ironically shows the luxurious heritage of the brand. The senior marketing manager of general mills, which are the local distributors, seshu moodley stated that the improvised packaging is global decision to enhance the customers&rsquo instore experience, while retailers market is assisted, and improve the sale of the product. Httpwww.bizcommunity.comarticle19617880007.html
