new planet beer has changed its label design. the new graphic design incorporates a green label which has reverse white type bold characters displaying the name new planet. this creates stunning branding to make sure that new planet will stand out in the bar and on the shelf, and maintain and grow its market status as the country&rsquos fastest growing and mostpopular glutenfree beer. pedro gonzalez is the cofounder of new planet beer company. pedro mentioned that their original packaging puzzled their fans. some knew them by new planet, and some by the actual names of the beer, like off grid pale ale and tread lightly pale ale. as they didn&rsquot want to get trapped with those names, they clearly branded as new planet, so there&rsquos no confusion among fans. same bold new planet design will be there on each bottle, and only the style name will change. currently, the company offers three awardwinning styles raspberry ale, pale ale and blonde ale. gonzalez says the company will launch a lot of variety, new flavours and new styles. to complement its expanding market and packaging, the company has also introduced a new website www.newplanetbeer.com. on this website, one of the most popular features is the beer locator button, where consumers can simply enter their zip code and all the places that carry new planet from a onemile to a 500mile range can be found. furthermore, consumers can also find fun and greattasting glutenfree recipes to compliment with their beer. this website also has the other information like the company history, marketingpromotional materials, and latest news. allnatural glutenfree ingredients are used to make new planet beers. to avoid cross contamination, the making process is processed with care, and tested frequently to assure compliance. therefore, new planet beer is in complete compliance with federal glutenfree labelling rules and regulations and is fairly advertised and labelled as purely and truly gluten free. gonzalez said, from start to finish, they are gluten free, and all the ingredients they use are clearly posted on the label. new planet is speedily expanding across the u.s.a. at present, it is available in 42 states. the company recently increased its production capabilities to fulfil the increasing demand. new planet intends to increase its capacity by 50 percent in 2013 to match the pace with increasing demand for its outrageously tasty and widely popular beers. glutenfree beer is a component of the expanding glutenfree product craze. the 4.2 billion worth market for glutenfree beverages and foods has emerged in recent years as more consumers are finding out that they are intolerant to gluten. gluten is a protein in grains like barley, wheat, and rye, which are usually found in beer. many people have adopted a glutenfree diet by inevitability or as a conscious choice when they find out they simply feel healthier without gluten. consumers struggling with common disorders like poor inflammation and digestion are discovering that eliminating gluten from their diet significantly reduces their symptoms. while beer aficionados and glutenfree consumers alike extol new planet&rsquos taste, they are also fascinated by the more attention to detail, respect and care for the importance of thoroughly cleaning and sanitizing brewing and bottling equipment essential to brew glutenfree beer. source of information httpwww.brewbound.comnewsglutenfreenewplanetbeerintroducesnewpackagingnewwe…
