the producers of a famous carbonated alcoholic drink on college campuses are going to alter the appearance of its four loko containers to resolve the government&39s charges of deceiving marketing. the federal trade commission mentioned that phusion projects, which are based in chicago, will be needed to place an "alcohol facts panel" on the backside of cans containing flavoured malt beverages more than two servings of alcohol. the panel, similar to "nutritional facts" labels found on foods, would disclose the alcohol by volume and the number of servings in the container. phusion will also have to revamp containers of drinks containing above 2 12 offering of alcohol. in order to they can be reclosed and the drink wouldn&39t have to be finished in one sitting. the ftc had blamed phusion of showing in ads that its supersized 23.5ounce container of four loko was alike to one or two regular 12ounce beers. in reality, the agency mentions, the can that contains up to 12 percent alcohol is actually more like four to five beers. jaisen freeman, who is the company cofounder, mentioned phusion did not consent with the allegations, but believes the agreement is a way to move forward. freeman said that they share a similar interest with the ftc in offering consumers with packaging options and information to help them make responsible, informed decisions. initially, the commission had planned a deal with phusion requiring new label introductions on products with more than 2 12 offerings of alcohol. however, the agency was swamped with the issues regarding the risks of the supersized drinks, specifically with juvenile drinkers so it reduced the disclosure trigger to above two servings of alcohol. the ftc also was going to need a label at the front of the container with an alcohol association to a regular beer. however, some people worried that may lead to overindulge drinking by suggesting four loko was a cheap, quick way to get drunk. some states put a ban on the drink, concerned regarding the caffeine contained in four loko and it&rsquos likely to mask how much alcohol a person could safely consume. in the middle of a crackdown, by the food and drug administration, the drink&39s producers removed the caffeine and started offering four loko exclusive of the energy kick but still carrying plenty of alcohol. due to the number of public comments, the commission was advised to forbidden the drink on the whole. however, the ftc mentions it has no authority to ban the product from the market. source of information httpwww.wjla.comarticles201302fourlokochangespackagingaftersettlementwithft…
