the foodservice packaging institute fpi has revamped its website to offer new value to its members and serve as the primary resource of information regarding foodservice packaging. the revamped site matches with fpi&rsquos 80th anniversary as the foremost trade organization for the north american industry of foodservice packing. this innovative and userfriendly site carries timely industry news and valuable new resources to engage both visitors and members. on an average, fpi&rsquos website gets 100,000 visits each year. lynn m. dyer is the president of fpi. lynn mentions that their aim is to provide the best and most relevant information on foodservice packaging. as the entrance to fpi&rsquos worthy knowledge and resources, this new website will better up interactions with their members and serve as an informational source to thousands of people who are searching for information regarding foodservice packaging. highlights of the revamped website include &ldquoresources&rdquo tab with archived and current reports and publications information regarding the environment and foodservice packaging content on the key role that foodservice packaging plays in safeguarding public health as well as technical guidance for the industry. the site now has &ldquoproducts&rdquo directory for visitors looking out for industry suppliers, including packaging products, raw materials, and machinery. a &ldquostewardship&rdquo component regarding the activities of fpi&rsquos plastics recovery group and paper recovery alliance, which are developing sustainable and economically viable solutions for foodservice packaging recovery challenges. the site contains &ldquoindustry news&rdquo with a constantly updated newsfeed on the latest industry events and headlines. dyer says that their industry has a great story to say regarding the benefits of foodservice packaging and its involvement to the betterment of the society. he and his team are proud that their new site helps to tell that story. fpi&rsquos revamped website is one part of their new communications strategy that will be rolled out in 2013 to offer additional value to members and highlight fpi as the core voice of the foodservice packaging industry. along with this, other elements also include the development and implementation of a social media strategy, increased outreach to media, and strengthening the association&rsquos brand. source of information httpwww.qsrmagazine.comnewsfoodservicepackaginginstitutecelebrates80years
