the result of a partnership between swedish paper maker billerudkorsnas and italian machinery manufacturer curti is a product called fibreform®. it is the first 3dformable stretchable paper that has opened up the door to a number of possible applications. one of the most innovative is fibreform packaging&rsquos freeformpack&trade solution.the product is ecofriendly, foodfriendly, stretchable and mouldable. this paper made of 100 primary fibres can be bent and stretched like no other. the sides of thepackage can be macro formed &ndash micro forming changes the intimate details of thebody ofthe package. on top of this, it lends itself to exciting 3d designs. its form and feel open up new possibilities for creative packaging &ndash just as it offers owners of individual brands the potential for outstanding shelf impact.billerudkorsnäs has not only developed this new sustainable material. the company takes one step further and challenges the boundaries of how we look upon processes within the packaging industry by proposing a totally new system for forming, filling and sealing products. the result is a highly costefficient supply chain process from reelto reel.source httpwww.challengeconventional.cominnovationfibreformcreativitybeyondlimits
