This packaging provides a new shape to face wipes pack to give consumers a positive surprise &ndash and the challenge was met in an oustanding manner. The initial idea came from the carton manufacturer a round cylinder which had not been seen before in this rather conservative market. This completely new appearance is an eyecatcher, both at the point of sale and at home. Elaborate finishing, impressive decor and a variety of designs for different target groups give this standard product new, fresh potential.
The surface is not only visually attractive, but also offers a very pleasant tactile feel. Doing away with the plastic lid commonly used in this product category,makes this carton 100 per cent sustainable.
