as per the recently unveiled survey by verdantix, above twothirds of green business pioneers find it necessary to enhance sustainability performance of a product in the coming year. verdantix is a sustainable investment research firm based in u.k.based. the survey, titled "product sustainability the dos, don&39ts and business benefits," in 13 countries, enquired 250 corporate heads of sustainability in order to check the concrete business advantages of a strategy of product sustainability, recognize rising best practices and expect future drifts in productlevel sustainability." verdantix mentioned that thirteen percent of corporate heads expect soaring spending on product sustainability at the doubledigit rates and 32 percent respondents plan single digit increase. minimum 80 percent attained cost savings on materials and logistics whereas, 67 percent lessened risks of resource scarcity as well as regulatory risks. the survey also notes industryspecific adaptations to sustainability, ranging from customer expectations and anticipated regulatory changes to meeting the green procurement requirements of governments. rodolphe d&39arjuzon, who is the global head of research at verdantix, mentioned that the positive output from investments in product sustainability include better consumer trust in the brand, lesser exposure to supply risks and minimized logistics costs. rodolphe further said that insights into how you can to get these advantages are now spreading throughout sectors such as consumer electronics, footwear as well as packaging." verdantix also mentioned that the survey offer information regarding using design, communications and supply chain to achieve the product sustainability objectives. httpwww.greenbiz.comblog20130909corporateleaderstoutbenefitsproductsustaina…
