rexam, a leading global beverage can maker, has partnered with spanish beer brand mahou, to create promotional cans in support of its sponsorship of popular spanish football club, real madrid. the cans which use rexam&rsquos editions&trade technology patent pending allow for eight different designs on the same pallet and tap into increasing consumer demand for personalised products. featuring unique tshirt designs of some players from the spanish team, the promotional cans reinforce mahou&rsquos official sponsorship with spain&rsquos premier team. niall brennan, international marketing manager from mahou says, &ldquoas rexam was the first manufacturer to develop the innovative editions&trade technology, we felt it best placed to help us develop a limited edition can. we wanted something really special to honour the team we sponsor to provide standout on shelf and are delighted with the cans, which are sure to engage all fans.&rdquo the 50cl cans were produced at rexam&rsquos milton keynes plant in the uk and were available in chilean retail channels as a limited edition issue.
