The Eco-Pouch, is patent pending, a “revolution in sustainable spirits packaging”, according to UK-based distributor Identity Drinks Brands. This pouch is replacing the current ‘bag-in-box’ packaging. The Eco-Pouch will be used to refill Boxer and Element 29 70cl bottles – meaning they can be “bottles for life. Each pouch is 2.8 litres – enough to refill four bottles. The Eco-Pouch is said to reduce transport weight by 95%, reduce transported volume by 63%, is three times more effective than recycling old glass bottles, and provides significant cost savings to the manufacturer. The Eco-Pouch for Boxer Gin will replace the bag-in-box format from this month, and will be available from all leading wholesalers. The Eco-Pouch for Element 29 will launch later this summer. Both brands are created by sustainable British spirits maker Greenbox Drinks.
