Looking at the many introductions of &lsquonew&rsquo products in standup pouches this packaging format has gained worldwide popularity. The basic doyen design consists of two flat sheets sealed together along their sides, with a &ldquow&rdquo fold running along the bottom. When the pouch is filled, the &ldquow&rdquo opens and provides a base on which the pouch can stand. The original doyen design showed the top being sealed straight across, but subsequent modifications include fitments to allow the pouch to be reclosed after opening. That pouch design, including many variants, is the dominant style of the standup pouch. The spouch company in taiwan went a step further. They made a tube as body and sealing not one but two gussets one at the bottom and one at the top with the spout into the tube, the pouch not only looks as a bottle but stands more perfect and stabile and doesn&rsquot tip over when half emptied as most of the triangular tapered standup pouches do. This revolutionary design has more advantages as it can be filled, according to the designer, up to 9097 of the pack size or in other words the same content offers a reduction in pouch size of up to 20, resulting in 1520 material reduction in comparison to the standard standup pouch. Furthermore in the regular standup pouch only &lsquocanoe&rsquo style fitments can be used, while the spouch, with its double gussets allows for cylindrical fitments even the new pco 1881, avoiding the sealing problems which come with &lsquocanoe&rsquo style fitments.
