Dove has launched the Dove Kids Care Hair Love Collection, and the brand hopes to inspire kids to love their hair. The new range of hair care products is for curls, coils, and waves.
Dove has partnered with filmmaker, director, and producer Matthew A. Cherry to help tell its story. Cherry will help ensure the next generation of Black kids develop a positive relationship with beauty.
The new collection, and its name, is inspired by Cherry's Academy Award-winning animated short film, Hair Love. The line includes Shampoo, Conditioner, Detangler, and Curl Cream.
Playful Packaging with a Message
"Hair Love's" main character, Zuri, is featured on each bottle wearing fun and playful styles to highlight the diversity and beauty of natural hair.
The brand's packaging also features an empowering positive affirmation – "I am caring, brilliant, and creative" – to boost self-esteem and set kids on the right path for a positive relationship with their hair.
"Research shows that kids as young as three years old can start to build confidence when they see themselves positively represented in the world around them," explains Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of Unilever Personal Care, North America.
Cherry says, "Dove and I have a long history together with Hair Love, beginning in 2017, when the brand provided early funding for the project. I'm also a dedicated CROWN Act supporter and have been impressed with the ongoing work Dove is doing to advance hair discrimination legislation, particularly by co-founding the CROWN Coalition."
He continues, "Through this partnership, we will take Zuri 'offscreen' and into the real world to inspire hair love and build self-confidence in kids everywhere."
The full collection is available now on Walmart's website and will be available in Walmart stores nationwide beginning January 2022.
