The targeted retail environment for this promotion was Tesco main stores. The unit needed to perform fully loaded through the supply chain to store and then deliver a stand out display that would link the appliances to Formula One, enticing the shopper and with an instant product recognition. The unit was designed to transit to store full of stock so the Main Body, back, Base & Shelf Inserts were produced in 175CKB/150WTK EB flute, with the Shelf Trays, Spoilers & Side Vents in high quality Litho printed 175CKB/150WTK E flute. Additionally there was a high quality Litho printed Header, F.... The marketing objective was to link Formula One and Braun instantly with an off shelf WOW factor , capturing the shopper’s attention as they walk past the electric shaver aisle with the objective of delivering instant product and promotional identification. This POP is designed by Smurfit Kappa for P&G UK Ltd in Cosmetics, Beauty, Hair & Fragrance - Temporary Display.
