with the introduction of its first sustainable packaging guidelines, diageo has taken a further initiative into its efforts to become a really sustainable business. the company management mentioned that the guidelines stands for diageo&39s dedication to a holistic approach to minimize its overall impact on the environment throughout the whole of their value chain&mdashfrom the bottle in the bin to barley for the breweries&mdashand at the same time support their consumers and customers requirement for more sustainable living. throughout its life, packaging has an ecological impact&mdashfrom supplier across the consumer&mdashand diageo&39s aim is to regulate and minimize the impact of its packaging at every step. the guidelines, which are developed by a cross functional team, classify the company&39s strategy to sustainable packaging depending on the universal principles of "reduce, reuse, and recycle" and include exemplars of best practice along with the recognition that working with stakeholders and suppliers is key to delivering on the objectives. while making a comment on the introduction of the guidelines, andy fennell, who is chief marketing officer, mentions that packaging is vital in protecting and delivering their valuable brands&mdashand increasingly consumers and customers are asking for more sustainable packs from all top consumer goods companies. for example, walmart has set up a wideranging packaging scorecard on which suppliers are gauged. andy further said that to make sure they drive year on year improvements, these new guidelines will be adopted across their business. david gosnell, who is president global supply and procurement, mentions that this is an important landmark that will make sure a constant approach to developing new packaging as well as evaluating existing packs. the guidelines will not only help them to meet their stretching sustainable packaging targets for 2015 but also back their engagement with consumers and customers&mdashand further embed their position as corporate leaders in environmental sustainability. diageo&39s dedication to sustainable packaging includes increasing the use of recycled content, researching the potential for light weighting packaging, as well as optimizing packaging for reuse or recycling. source of information httpwww.palletwrapz.comindustrynews.html
