25 feb 2015diageo and thinfilm unveil the connected &39smart bottle&39diageo&39s iconic johnnie walker blue label will showcase technology at mobile world congress in barcelonadiageo plc, a world leader in beverage alcohol, and thin film electronics asa, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype johnnie walker blue label "smart bottle" that will be unveiled at mobile world congress, taking place march 25, 2015.the connected "smart bottle" aims to enhance the consumer experience by using printed sensor tags featuring thinfilm&39s opensense technology, which can detect both the sealed and opened state of each bottle. the tags and the sensor information they contain will allow diageo to send personalized communications to consumers who read the tags with their smartphones.the innovation, created by thinfilm in collaboration with diageo technology ventures, will make it possible to send consumers targeted and timely marketing messages, whether at retail or after purchase, such as promotional offers, cocktail recipes and exclusive content.thinfilm&39s proprietary and patentpending opensense technology makes use of smartphones&39 near field communication nfc capabilities. the technology allows diageo to track bottle movements across the supply chain, instore and to the point of consumption, with the sensor tags remaining readable even when the factory seal has been broken, providing an additional layer of security in protecting the authenticity of the product.unlike conventional static qr codes that are often difficult to read, easy to copy, and do not support sensor integration, opensensetm tags can dynamically detect if a bottle is sealed or open with the simple tap of an nfc smartphone. to ensure authenticity, the tags are also completely and permanently encoded at the point of manufacture and cannot be copied or electrically modified.helen michels, global innovation director, futures team at diageo, said"mobile technology is changing the way we live, and as a consumer brands company we want to embrace its power to deliver amazing new consumer experiences in the future. we constantly experiment with the latest cutting edge technologies to enrich and enhance the experiences delivered by our iconic brands. our collaboration with thinfilm allows us to explore all the amazing new possibilities enabled by smartbottles for consumers, retailers and our own business, and it sets the bar for technology innovation in the drinks industry."davor sutija, thinfilm chief executive officer, said"as mobility becomes ubiquitous, consumers want and expect brands to follow suit and deliver custom mobile experiences. but today&39s conventional nfc mobile marketing solutions are not technologically advanced enough to create immersive or customizable consumer experiences. by leveraging opensense, thinfilm is enabling the &39smart bottles&39 to carry digital information that can be accessed via nfc smartphones. diageo can reap the benefits of the intelligence gleaned from our smart sensors and create engaging experiences for its customers. this is how we will begin to build the real internet of everything."the prototype bottle will be on display at thinfilm&39s booth at mobile world congress in barcelona, spain throughout the fourday event.diageo technology ventures was established in september 2014, and is a program specifically designed to solve some of the company&39s existing business challenges and unlock new opportunities for future growth by working with emerging technology companies. as the first initiative to be rolled out as part of this program, the working prototype bottle illustrates the new possibilities diageo&39s packaging enables for customers and retailers including advancements in sensors, electronic printing, material sciences and mobile technologies.for more information on diageo please contactdiageo press officeemail global.press.office@diageo.comtel 020 8978 2749victoria ward, corporate communications manageremail victoria.a.ward@diageo.comtel 020 8978 4353 07894505730for more information on thinfilm please contactbill cummingsthin film electronics asavp, marketing & communications1 4085037312bill.cummings@thinfilm.nojennifer smith blanc & otus for thinfilm1 415 856 5152jsmith@blancandotus.comwww.blancandotus.com 
