The fixaform label has been included on the game guard range and includes usage, fitting and care instructions. The launch of the range comes at a time when gumshields are increasingly used outside of their traditional markets of rugby players and boxers and are increasingly worn by schoolchildren for other sports such as football and hockey.
It is because the gumshields need to be fitted by the customer that the gumshield containers now carry an 8page resealable fixaform which is shaped to fit the storage case.
A statement from paul norman plastics said &lsquowe wanted to improve our product offering with a new ecofriendly case without cardboard backings or plastic blister packs to throw away and improved fitting instructions. &ldquoso we replaced the handfolded instruction and usage leaflet and separate
Pack label with a fixaform that does both jobs in one.&rdquo &ldquoby merging the two separate processes we have made costsavings too. The multipage label is the same shape as the pack &ndash it all looks very professional.&rdquo some 100,000 fixaforms produced in the initial order have now been applied to the gum shield containers using a semiautomatic label dispenser and the company is now considering adding fixaforms to its double gumshield products.
