Denny Bros is set to unveil a full colour synthetic multi-page label at Packaging Innovations show. For the first time in its history, Denny Bros has developed a full colour triple decker synthetic label which can be printed in full colour throughout the entire booklet in few processes. The product allows five panels to be printed all in colour along a 3ply synthetic label in very few print passes. Stephie Ward, senior marketing executive, said: “We have spent much time testing and perfecting it to achieve this end result – and we are delighted with it. “It is so important as we are now no longer restricted to black and white in places. The whole product can be printed in full colour.”