The first thing consumer will notice is that these paint tins don&rsquot look like paint tins. There are many good reasons for keeping paint cans circular as there are some very good reasons to argue for changing paint tins to cubes reducing storage space and transport, and as a result reducing their environmental impact. The design approach was to offer a much stronger continuity between products and the different ranges on offer. The color forms the majority of each package&rsquos surface, making selection for the consumer much easier.
The paint finish is also reflected in the packaging. Matt paint has a matt finish, gloss has a gloss finish, special paints would be represented by material textures, metal, wood, etc. This helps achieve a greater onshelf impact and brand awareness.
