georgia&rsquos oldest brewery selects a highrecycled content aluminum can for its products to align with its sustainability goals, without sacrificing the quality of its beer.by anne marie mohan, senior editor, packaging worldenlargered brick brewing company, georgia&rsquos oldest operating craft brewery, has announced that it will now offer its beer in aluminum cans made from novelis&rsquo evercan&trade from novelis, the world&rsquos first certified highrecycled content aluminum can sheet.red brick will expand its beverage packaging options to include evercan aluminum cans for all of its yearround offerings, beginning with laughing skull amber ale, and followed by its signature hoplanta india pale ale in march 2015. red brick plans to expand its use of the new packaging line, introducing several new styles available exclusively in evercan in the coming year, starting with its new spring seasonal hibiscuwit, a belgian wheat ale.related collaborate and solve supply chain challenges at rpa reusable packaging forum april 28 29 »&ldquoour decision to expand from glass bottles to evercan aluminum cans aligns with our goal to be an environmentally responsible leader in the southern u.s. craft beer market,&rdquo says garett lockhart, head brewer for red brick. &ldquowith evercan, we can achieve greater sustainability without sacrificing any aspect of the beer&39s quality.&rdquothe brewery has also partnered with novelis on a closedloop recycling system for their used beverage cans. the cans are collected straight from the brewery and are returned to a nearby novelis recycling center, where the highrecycled content evercan material is recycled back into new evercan sheet for reuse, again and again.&ldquowe&39re finding that environmentally minded brands, and craft brewers in particular, are looking for a more sustainable packaging to help reinforce their brand profiles and further differentiate their products from the competition,&rdquo says bruce maclane, director, evercan craft brew sales, novelis. &ldquored brick is one of several craft brewers that will be coming on board with evercan in 2015.&rdquothe evercan is made with a minimum of 90 certified recycled aluminum. notes novelis, recycling aluminum requires 95 less energy and produces 95 fewer greenhouse gas emissions than manufacturing primary aluminum. introduced in 2014, novelis&rsquo evercan is available to beverage companies globally. 
