Reckitt benckiser went beyond usual packaging design alterations and completely rethought the consumer&rsquos relationship with o&rsquocedar floor polish. By melding packaging and product functionality in a triangular bottle that can be used as a floor mop, reckitt benckiser is offering greater convenience to consumers and is redefining how floor polish is purchased and used by consumers. Packaging is a triangular plastic bottle containing the product during transportation and at point of sale. When the consumer uses the product at home, the bottle, which also features an integrated valve and sponge foam, can be fastened to a standard broom handle and used as a floor mop. Reckitt benckiser went beyond usual packaging design alterations and completely rethought the consumer&rsquos relationship with o&rsquocedar floor polish. By melding packaging and product functionality in a triangular bottle that can be used as a floor mop, reckitt benckiser is offering greater convenience to consumers and is redefining how floor polish is purchased and used by consumers. Packaging is a triangular plastic bottle containing the product during transportation and at point of sale. When the consumer uses the product at home, the bottle, which also features an integrated valve and sponge foam, can be fastened to a standard broom handle and used as a floor mop.
