Icone is a world revolution in packaging, combining the best of strong functional benefits and emotional values, in a uniquely designed coned shape. The design styling of icone provides a footprint that fits perfectly into a car cup holder, and the sturdy grip of the coned shape makes this package ideal for the mega trend and growing onthego market. Icone also offers
The diamond shape feature as an option, which makes it easier for consumers to drink directly from the pack. The coned shape also provides an environmental benefit, as less paperboard is used, and a thinner grade of board is required to provide the same strength and sturdiness as standard cartons. This will bring both costs savings, in reduced and less expensive materials, and a key corporate environmental statement.
