Cocacola north america ccna recently announced a pilot program of its signature contour bottle in a convenient twoliter size, beginning midjune in birmingham and chattanooga. These cities were chosen to introduce the new version of the companys most enduring icon because of their longstanding loyalty to cocacola and the strength of their local cocacola bottler, cocacola united. the new twoliter form of cocacolas iconic package was preferred over the straight wall twoliter bottle overwhelmingly in recent consumer tests and offers a significant advantage for consumers beyond its classic good looks&mdashits also easier to hold and pour. nearly 92 years after its creation, the contour bottle remains a symbol of innovation, instantly differentiating the worlds bestknown sparkling beverage from all other products. widely recognized as a pioneering example of packagedriven branding, the contour bottle is one of the few packages to ever receive a trademark from the u.s. patent and trademark office. for more information, please visit www.thecocacolacompany.com.
