The winning ‘Christmas Bag-in-a-Box’ product challenges the conventional image that people have of a Christmas box. The products in this attractive Christmas box are packed in an integrated shopping bag with handles are pierced through the top of the box resulting in easier portability for the recipient. The addition of an integrated bag with handles has no limitations on the current packing process and throughout the supply chain the box remains perfectly manageable as it’s stackable on a pallet, easy to fill and close, and can be efficiently transported. It is a simple but innovative solution for a logistics issue. The combination of bag and box is very originally executed. This packaging solves a relevant issue in a practical manner. It’s a vertical box instead of a horizontal box and has two handles. Smurfit Kappa has once again been recognised for its expertise in packaging and design, after winning the prize for best ‘Transport and Shelf-ready Packaging Solution’ at the NL Packaging Awards 2017.
