This package is an iconic pack developed for fritolay. For the first time, with a horizontal laser scoring at the top, the consumer can open the pouch from one end to the other, in one straight line, in one stroke. The chips inside the pouch have been provided with a sauce which can be then opened, spread on the chips and one can enjoy the chips straight from the pouch which serves like a container. This is an improvement from the old pack due to its laser scoring for easy opening.
