The technology has led to a change in general mills&rsquo club store package. Gone is a large carton holding two bags. In its place are two cartons unitized as one by means of an adhesive. Each carton holds one bag. Because the denselypacked bags hold 10 more cereal by weight than the 37oz twobagsinacarton format, less paperboard is consumed, says general mills&rsquo liz mahler, a marketing manager
who is helping launch the new club store packs. And because more of these smaller cartons fit on each truck, they will require 10 fewer trucks to transport the same volume of product.
That saves more than 25,000 gallons of fuel and reduces the firm&rsquos carbon footprint by 220 metric tons annually, according to general mills. Adds mahler, &ldquowe&rsquore making less room for air and more room for cereal.&rdquo among the drivers behind the change was consumer research revealing that clubstore shoppers enjoy the great value they find in largesize packages at club stores but are looking for more efficient storage and serving solutions.
The connected 2 box design is easier for consumers to store at home and provides a more convenient pouring experience.
