in an effort to boost its visibility to customers, casite has redesigned the packaging as well as branding of its motor honey automotive chemicals. the new packaging, which has been introduced recently, features clear bottles, uvcoated face labels, no mess pulltab, easytoread neck labels, and multilingual descriptions. along with these, company&39s familiar bee symbol, &ldquobuzz,&rdquo has been given a new ultramodern look while continuing to be an essential part of casite&rsquos motor honey, power steering honey, and tranny honey packaging according to the company. pedro tan is the business development manager at the casite co. pedro mentioned that every enhanced change in the new packaging has been cautiously thought out keeping the enduser in mind. casite&39s new packaging also contains a qr code on the neck label so that consumers can scan that with their smartphones. customers, who scan the code, are taken to a product landing page which includes the benefits, features and usage directions for that product. here, customers can also see a helpful short informational video to understand the product in a better way. pedro says that the clear bottles, which they use for the motor honey products, make it simple for customers to see and rely on what they are putting into their engines. tan further mentioned that while they&rsquove always stood at a distance from the competition, from the perspective of a retailer, they have made sure that their enhanced packaging would make more of a visual impression on the shelf. to help and support the company&39s latest branding strategy, casite has developed new collateral marketing materials that include brochures, trade show graphics and videos. the company is also going to launch its new website later this year. tan further says that their goal is to continuing to build their brand awareness and amplify sales nationally. source of information httpwww.aftermarketnews.comitem107837casiteunveilsnewpackagingandmarketingm…
