The new pack will be available in stores from march. Grolsch global brand director ronald van amerongen said &ldquogrolsch has a rich heritage and we believe the new packaging shows off the brand&rsquos story of quality, attention to detail and pride in standing out from the crowd. In addition, we want to revitalise grolsch to increase standout on the beer shelf.&rdquo the new packaging highlights the modernised brand badge and a more robust, dynamic and fresh look, according to cartils
. According to the design agency, all grolsch&rsquos packaging now includes the rich, vivid green and red accents. N addition, the signature grolsch &lsquog&rsquo is prominent in the newlook designs and is uniform across the whole product portfolio. Cartils group director of client services gaston van de laar said &ldquothe new grolsch brand badge reflects the personality and the history of the brand, and therefore a more consistent brand image has been created.
