creative packaging is one of the most efficient ways to promote a product. the glenrothes whiskies all have the most unique package design as they use an open pack, 4layer corrugated board, no enhancing colors or gold. it is possible to touch the product see the exact color of product without taking out the product. a handle is given on this to carry the pack. also the square shape of it is best from the logistic point of view. the glenrothes whiskies have created something unique to show the product inside the package.
