january 2015brandimage&39s influence in packaging design felt across store aislesbrandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced that its chicago office has been honored by gdusa graphic design usa with five 2014 american graphic design awards recognizing outstanding work and design excellence.this recognition acknowledges brandimage&39s ability to use design as a tool to create brand meaning and influence consumers across store aisles, whether they are choosing brands in categories ranging from 100 natural ketchup, to frozen vegetables, meals and deserts or snack chips. design that understands and leverages meaning can incite emotions to tell stories that spur action, gain trust and build equity.rob swan, executive creative director of brandimage&39s chicago office, said, "at its best design combines form, function and aesthetics as it tells an intuitive, immediate and meaningful story. great design ideas tap into human consciousness they literally make us feel a certain way."swan added, "the way that brands invite consumers to feel, trust, and buy the story they tell is a fundamental cornerstone of the consumer experience and design is a primary way that brands accomplish this at the allimportant point of decision the shelf."in the packaging category, brandimage was awarded certificates of excellence forgreen giant steamers, brand owner general millshealthy choice dinners, brand owner conagrahunt&39s 100 natural ketchup, brand owner conagramarie callender&39s pies, brand owner conagrapepperidge farm cracker chips, brand owner pepperidge farmswan concluded, "in today&39s consumer landscape, you only get one chance to make a first impression to earn trust and a share of the hardearned dollar. i&39m very proud that we have worked so well with our clients to create meaningful branding that transforms brands from commodities to brands that are requested by name."to view all 2014 american design awards winners, click the following web site address httpgdusa.comcontestsagda14winnersbrandimage is a global consultancy of brand equity architects and designers. brandimage creates brands that drive brand performance. brandimage is part of the brand development group of sgk. for more information visit www.brandimage.comat brandimagerob swanexecutive creative director chicago847.291.0500rswan@brandimage.comat sgkjennifer adamstrade media relations513.703.7085jennifer.adams@sgkinc.com 
