Icelandic water holdings ehf, makers of the awardwinning, carbonneutral premium natural spring water icelandic glacial, announced today the rebranding of its logo, bottle and outer box packaging by launching a sleek redesign that embraces the brand&39s native country of iceland. Arriving on store shelves in midseptember, the new identity was developed by communications agency team one, a division of saatchi & saatchi, to immerse consumers in the full icelandic glacial experience of purity, beauty and pristine environment.
"after months of creative thought and development, icelandic glacial is proud to introduce the world to our new identity," said jon olafsson, chairman and cofounder, icelandic glacial. "our distinguished partners at team one captured the essence of iceland and we&39re confident it will be embraced by consumers around the globe." upon taking on the project, team one conducted research to identify how icelandic glacial could better separate itself from the competition in the water aisle as well as understand consumer perception of iceland. The findings indicated an opportunity to leverage the culture, beauty and natural resources of iceland, along with the purity of the famed olfus spring, to make icelandic glacial more distinctive from other premium waters.
The new bottle features a variety of enhancements that highlight icelandic glacial&39s homeland and create a unique voice for the brand as unmistakably icelandic. Featuring frosted matte finish panels, a window in the shape of iceland that displays the country&39s topography and retaining the brand&39s unique glacial bottle shape, the new design captures the essence of iceland and underlines the premium nature of the product. Updates include a dramatic new black script, additional information on the 5,000year history of the source, emphasized ph information and a bold, lavainspired black cap.
The bottle&39s back panel includes the new tagline "source of an epic life," which speaks to icelandic glacial&39s unrivaled purity and the extreme persona of iceland. "the new design draws more deeply upon the mystique of iceland," says tim meraz, director of brand design, team one. "it gives it the premium look of a top shelf spirit bottle, which you don&39t expect in the water aisle." new packaging for icelandic glacial will start rolling out in midseptember nationwide.
