The newlook packs, which are rolling out at uk retailers from june this year, form a central part of ella&rsquos kitchen&rsquos ambitious uk and overseas expansion plans.blue marlin was briefed last summer, when it was asked to &ldquoharmonise and evolve&rdquo the packaging of the 68strong product range by &ldquoupdating and decluttering&rdquo the design, while staying true to its original look. Andrew eyles, blue marlin&rsquos global chief executive, said &ldquoella&rsquos is a delightful product with a great story.
We understood from the outset that we would have to tread very carefully as the original design was extremely close to the founder&rsquos heart.&ldquoour new look is bold and impactful it strengthens the branding and navigation whilst retaining the unique and characteristically ella&rsquos equities.&rdquo entrepreneurial food firm ella&rsquos kitchen was launched five years ago. Since then it has become the uk&rsquos ninth fastestgrowing company, grew sales by 73.5 in 2010, turns over about £30m annually and has a 11 share of the uk babyfood market.
Founder and chief executive paul lindley said &ldquoi am so pleased with the attention and care blue marlin paid to the sensitivities &ndash retaining the heart of our work while subtly enhancing the design.&rdquo last march, ella&rsquos kitchen launched what it claimed was the uk&rsquos first collection programme for nonrecyclable kids&rsquofood pouches.
Blue marlin has offices in locations including the uk, usa and australia. Its client list spans blue chips like unilever, shell and glaxosmithkline, as well as smaller businesses such as orchard pig and pukka pies. Earlier this year it announced it had refreshed the packaging for britvic soft drinks&rsquo and pepsico&rsquos v water range
