Avery dennison introduced two biobased polyethylene label films. These new products are the selfadhesive pe filmic labels with a face stock that includes more than 80 percent renewable content. It offer brand owners the opportunity to meet their target on renewable resources in packaging, while continuing to benefit from the functionality and performance of a regular polyethylene label.
The biobased pe selfadhesive laminates are available in a white and a clear version. The resin used for the new biobased pe films is made from bonsucro® certified sugar cane, which follows rigorous social and environmental monitoring prior to certification. Both new products offer performance and recyclability comparable to standard pe85 resin. With the proper precautions and preparation, these films act as dropin replacements, meaning converters can substitute conventional pe for a biobased pe label film without investing in new machinery.
Avery dennison worked with global resin producer braskem and belgium converter desmedt labels to prototype and test the biobased pe label at the belgium facilities of ecover, manufacturer of ecologically sound cleaning products.
