vodka manufacturers the aristocrat group have announced a new distilled spirit offering in an unusual packaging format for the vodka sector. the brand&rsquos innovative packaging has been designed to deliver maximum convenience and portability for consumers making the product the perfect choice for spirit consumers drinking on the go and is claimed by the company to be more convenient and sophisticated than any bottle offering. each box contains 1.75 litres, which is more than double the amount for traditional bottles. this is achieved without taking up more space. the pack is composed of microflute waxed cardboard giving good pack durability as well as delivering product insulation. the box contains a spouted, inner bladder that can be removed for to give faster cooling times. another useful aspect is that consumers can pour ice directly on top of the bladder thus eliminating the need for ice buckets.