With the country now banning single-use plastic cups, Berry partnered with InfinyCup, a family-owned company specialising in reusable food and beverage tableware for big events, to provide drinking cups for the stadiums in Bordeaux and Lille.
SuperCup has a beer-like design and which Berry says is 30% lighter than conventional reusable plastic beer cups available on the market.
All reusable drinking cups within the SuperCup range are dishwasher safe, helping to help ensure effortless cleaning.
The cups were imprinted with the official Rugby World Cup tournament logo, making them very popular among fans, as Bruno Marconnet of InfinyCup, explained: “The SuperCup drinking cups are designed for practical use during the event, but now they have also become a collector’s item for the attending rugby fans. Many of them take the cups home as souvenirs. Others take advantage of the option to return them to the stadium and cash in their deposit, in which case the cups will be washed and ready for the next game.”
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