bemis performance packaging, which is a top supplier of pressure sensitive material, flexible packaging, and rollfed labels, proclaimed it has awarded with a special jury innovation design award from the beverage world global packaging design competition. the award honoured bemis performance packaging for the innovation of a special label. the peel n&rsquo tear&trade label is innovated by bemis performance packaging. this label is an extended rollfed label providing a perforated, patented, and removable coupon. the back of the coupon portion is printed to pass on a variety of information including crossmerchandising, new product launches, variable gaming, or rebates and discounts. even after, the coupon is removed, a full label remains on the bottle. as a result, the deposit copy and upc remain, which allows the bottle to pass through the redemption as well as recycling processes. the peel n&rsquo tear&trade label provides an exclusive solution for the labels of small bottles. the peelable corner tempts consumers to tear off the perforated coupon, which reveals the gaming code that eventually drives consumers to the website of the product. jb fisher, general manager of beverage segment at bemis performance packaging, mentioned that this peel n&rsquo tear&trade platform offers their customers a different approach for bottle labelling and intended communication with the end consumer. the concept was emerged out of collaboration with their allied equipment partners altogether with bemis print technologies. it provided the true innovation to the beverage market. fisher further said that peel n&rsquo tear&trade demonstrates bemis&rsquo dedication to the beverage industry that is part of their active pipeline of primary and secondary packaging innovation aimed at this segment. the beverage world global packaging design awards identify the best design in beverage packaging around the globe. the packaging was reviewed on a variety of elements including structural innovation and graphic design. the award was featured in the november 15, 2012 print issue of beverage world magazine as well as online at beverageworld.com. source of information httpwww.bemis.comnewspressarticleid366
