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Schreiner
rochling

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  2. a battle over the packaging of cookies

a battle over the packaging of cookies

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By admin on Mon, 08/05/2013 - 22:10

kraft foods global brands llc, which is the mondolez&rsquos international division, has sued the kellogg company&39s north american unit, with a claim that is using improper patent. as per the information provided by kraft, keebler sandies cookies of kellogg&39s come in resealable packaging. this packaging very closely look like its own &lsquosnack &lsquon seal&39 packaging. thus, the kellogg company is blamed of patent infringement and, on 16th january 2013, a lawsuit was filed in the court of chicago. in this lawsuite, kraft foods global brands demands a damages payment as well as an injunction to be put in place, barring future kellogg patent infringements in this regard. it also claims that kellogg broke a decadeold patent for kraft&39s &lsquoresealable food container&39 &ndash which is also known as &lsquosnack &lsquon seal&39, the firm further added. the lawsuit states that the global brands has all rights of recovery under the... patent, along with the right to recover damages for past infringement&rsquo. cookie packaging lawsuit so far, neither kellogg nor mondolez has publicly commented anything on this issue of cookie packaging lawsuit. in 2005, kraft&rsquos &lsquosnack &lsquon seal&39 packaging first appeared on the shelves of the supermarket. initially, it was introduced in the market under its nabisco chewy chips ahoy brand. in the year 2006, three newtons cookies types boasted it and then, in the subsequent year, it was collaborated up with oreo cookies for the first time. snack &lsquon seal was introduced in retort to consumer complaints that former types of cookie packaging usually tore, when opened, and were complicated to open in the first place. keebler is the leading us cookie series and dates back to the mid1800s. its sandies are shortbread cookies offered under the catch line &lsquouncommonly made uncommonly good. this is not the only lawsuit which is pending the court of chicago right now. the other one involves a well known company h.j heinz which, as per the claim of an inventor, broke patent protection. the inventor claims that h.j heinz has developed and launched its &lsquodip &amp squeeze&39 packaging. the inventor also says that he possesses the patent on food packaging, which allows users both squeezing and dipping actions, as does dip &amp squeeze. obviously, it&39s an allegation is strongly denied by heinz. source of information httpwww.packagingint.comnewskraftcookiepackagingpatentlawsuit.html

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