The new design improves upon the old package with its prunejuice meets salad dressing style of round bottle and standard ct closure. This pet bottle is still slender enough to be easy to hold yet provides a better brand presence by having the brand&rsquos logo embossed in the upper half of the bottle. The rounded shape of the upper half of the bottle mimics likeness to a berry, reinforcing the source of the pure juice inside. In addition, the bottle was designed to take advantage of a new version of a fliptop type dispensing closure, chosen for its ability to be easily opened with one hand and easily opened by seniors.
