As a new brand, it is always important that name on the product should inform people that company has introduced the new product. The range introduced is more portable, expensive addition to the more classic walking stick umbrellas that the brand sells. The aim was for the packaging to be as eye catching as possible and stand out in a busy store. Together, the set of 4 different neon colors printed on black does just that and draws you towards them. The design was stripped back to literally just the brand logo and the recycled icon on the base of the tube. In doing so, the packaging was able to make the connection with customer and remind them about the brand.
