Launched this week in major retailers across the country, the new cardboard packaging is said to be fully recyclable and easily added to a household paper waste collection.
If all Ariel Pods plastic tub users switched to the new cardboard box, it could save up to 6,500 tons of plastic a year in Europe, according to P&G.
The Ecoclic box is made with 70%+ recycled fibres while Ariel Pods are produced with zero manufacturing waste to landfill.
This move is a critical step in Ariel’s commitment to help reduce virgin plastic of the Fabric Care business by 30% in Europe by 2025.
Ariel’s newly designed packaging is said to be more ergonomic to use and has a loud ‘one click’ which lets you know the packaging is closed after use and ensures children stay safe.
Speaking about the new cardboard packaging, Elvan Onal, senior vice president, Europe, fabric care P&G, said: “This new cardboard packaging is one of Ariel’s biggest innovations.
“We invested in rigorous research over 4 years to perfect it, putting consumer delight and satisfaction at the heart of our design while striving for a sustainable solution that would work for the many, not just for the few.
“We are really pleased that the hard work paid off and we are able to offer an inclusive packaging solution that reduces plastic while keeping the high standards of child safety.
“This, together with Ariel’s superb cleaning power in cold water, marks a milestone in our journey to help lower the environmental footprint of every load.”
The packaging transformation sits as part of Ariel’s wider mission to reduce the carbon footprint of laundry.
It launches alongside Ariel’s cold wash campaign to encourage a switch to cold washing temperatures as nearly 60% of the laundry’s carbon footprint comes from the in-use phase mainly due to heating the water.
Ariel’s Pods are designed for outstanding stain removal and a brilliant clean even in cold water.
Alongside Ariel, the Ecoclic box will be available for Fairy Non-Bio, Bold and Daz brands.
