along with the fresh image, this new packaging bags have various other new features. the standard sizes of this food range have changed from 2.5kg, 7.5kg and 15kg to 2kg, 6kg and 12kg, respectively. however, breeder bags will remain of the same size 15kg. wendy stephens, who is the cofounder and director of the company, mentioned that it was a difficult task for them to decide about how to change the packaging. with a strong following in the dog show and breeder community, the aim was to make aware the petowning people on the advantages of the range. she further mentioned that as they are very close to their brand and customers, they didn&rsquot want to become unrecognizable. however, at the same time, they understood the need to speak to a larger audience. they also wanted to make it simpler for retailers to support them. so, the obligation is no longer on them to provide the bulk of the education regarding their products. she said that the bags now will work a lot harder &lsquoon the shelf&rsquo and pet shop staff can easily reinforce their onpack messages. this has been attained with the help of a new information panel that is placed on the front of each pack. each panel gives a lot more information on the front of the bag than it used to give previously. this also makes it easy for consumers to pick between products in the range that is based on their unique benefits and features. this is the latest step in the advancement of the sussexbased brand, which was started by graham and wendy stephens in 1996. today, it continues to be familyowned and run business. from september, all of these new dog bags are available to order and will be displayed for the first time at pats harrogate. source of information httpwww.petbusinessworld.co.uknewsfeedardengrangelaunchesnewlookdogfoodpack…
