custard and rice pudding brand, ambrosia has announced the launch of new packaging that will highlight the brand&rsquos position as the number one branded presence on shelf.the new packaging design will extend across the entire portfolio of custard, rice and devon dream ranges, making the brand easier to see and shop for because of its streamlined design and colour palate.the new ambrosia packaging maintains its clear differentiation between both original and light variants, and brighter coloured cans using bolder fonts allow for greater visual impact and simpler navigation.neville tam, brand manager for ambrosia, says &ldquoambrosia is the largest branded presence in the ambient desserts aisle and it continues to grow the category with new product development. our new pack design gives us greater shelf standout and will cement our position as the customers &lsquogo to&rsquo brand for their pudding occasions.&ldquoone of the key elements that our new packaging addresses, is the fact that there is now a clear distinction between adult and children&rsquos products because of the colour choices and messaging on pack.&rdquosource premier foods 
