in this american summer, the trend took off followed by the spurred created by newlyintroduced pouch versions of big brands like arbor mist and smirnoff. if the symphonyiri group is to be believed, pouch drinks are making speedy distribution gains in grocery stores. while distribution is lesser at convenience and drug stores, chains like walgreens have started stocking up pouch brands in coolers at the some stores. megan metcalf, who is the editor of wine & spirits daily, mentioned that all the organizations are jumping on the board. to the category, one of the biggest competitors is diageo, a liquor giant. this summer, diageo started distribution of smirnoffbranded and parrot bay pouches on a national level. these pouches contain fruity maltbeverage drinks that are meant to be chilled and squeezed into a cup or glass. the onetimeserve 10ounce pouches are available for 1.99 and are marketed as a nomess way to relish fancy bar drinks at home. these pouches are also time saver. patrick hughes is the brand director at diageo, supervising marketing of frozenpouch. patrick said that if you are considering about offering making mixed drinks, in various markets, for one ingredient, you have to go to the liquor store, you need visit the grocery store for another, and you also have to pull out the blender. majority of the brands don&39t have traditional media committed only to the pouches, however, have included some belowtheline and instore marketing for the innovative packaging. an instance is arbor mist. this features a video contrasting the blendermixing laborious method against the ease of freezesqueezeandpour of a pouch. across consumer packaged goods, the craze of pouch has been under way for a moment including for brands offering baby food such as gerber, which is promoted their brand as a method for toddlers to "selffeed". meanwhile, campbell soup is looking out for the ways to win over millennials with innovative soup pouches named "campbell&39s go". the main feature of this pouch is that it "minimizes the quantity of materials that are used for the packaging, mentioned john kalkowski, who is on the post of editorial director of packaging digest. furthermore, this pouch also gives you a quite good surface for promoting the product. yet, some booze marketers mention that the pouches are still just a fad than fixture. a spokesman for brownforman, maker of jack daniel, mentioned that, in 1995 with tropical freezes, once they had tried this packaging and the product was not a success. therefore, they don&rsquot have any plans to offer their products in the pouch in the near future. httpfoodstuffsa.co.zafoodtrendsmainmenu119foodtrends20122360uspouchpackagingtakesoffforalcoholicdrinks
