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  2. Advantra® Earthic™ 9370: A Game-Changer in Sustainable Packaging Adhesives

Advantra® Earthic™ 9370: A Game-Changer in Sustainable Packaging Adhesives

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By Aditya Panwar on Wed, 01/15/2025 - 12:30

In a world increasingly focused on environmental responsibility, the call for sustainable solutions has never been louder. Recognizing this urgency, Advantra® has launched Advantra® Earthic™ 9370, a near carbon-neutral packaging adhesive designed to support sustainability-driven brand owners and businesses.

A Collective Commitment to Sustainability

With the global shift toward sustainability, businesses, organizations, and governments are stepping up. Brand owners are setting ambitious long-term environmental goals, partnerships are fostering alignment and innovation, and governments are enacting policies to advance global sustainability initiatives.

Carbon Footprint Reduction: The Advantra® Earthic™ Advantage

Advantra® Earthic™ 9370 enables packaging operations to significantly reduce their carbon footprint. The adhesive incorporates a high share of sustainable raw materials while maintaining superior performance.

Switching to Advantra® Earthic™ 9370 offers measurable environmental benefits. For an operation using 100 tons of adhesive annually, this shift can reduce CO2 emissions by 276 tons per year—equivalent to driving a gasoline-powered car over 1 million kilometers, or circling the Earth's equator 25 times.

Certified Positive Impact Through Mass Balance

Advantra® Earthic™ 9370 adheres to the mass balance approach, ensuring that a specific proportion of sustainable raw materials is sourced during production. This adhesive is manufactured in an ISCC PLUS certified plant, guaranteeing full supply chain traceability and reinforcing its commitment to sustainability.

The mass balance system tracks the flow of bio-based, circular, and bio-circular raw materials throughout the production process, providing transparency and accountability. By upgrading to Advantra® Earthic™ 9370, packaging operations can make a tangible, positive impact on the environment.

Performance Without Compromise

Sustainability doesn’t mean sacrificing performance. Advantra® Earthic™ 9370 matches the high standards of traditional Advantra® adhesives, offering a perfect balance of adhesion and cohesion. It ensures reliable bonding across various board qualities, maintaining operational efficiency and package integrity in temperatures ranging from refrigeration to 60°C (140°F).

The Future of Sustainable Packaging

Advantra® Earthic™ 9370 represents more than just an adhesive—it’s a step toward a more sustainable future. By reducing reliance on fossil-based materials, cutting carbon emissions, and maintaining excellent performance, this innovative product empowers brands to align with global sustainability goals without compromising operational excellence.

As businesses and consumers alike demand environmentally responsible solutions, Advantra® Earthic™ 9370 provides a pathway to progress—because there is only one Earth, and protecting it is the right, kind, and ethical choice.

https://www.hbfuller.com/
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