Vada or more popularly medu wada, is a traditional South Indian snack, that requires a certain dexterity to successfully cook, from batter preparation to frying. Until this pack’s introduction in the market, only expert cooks and grandparents with their experience have enjoyed the privilege of delighting vada lovers with crispy, tasty and rightly shaped vadas. This package encourages all vada fans to grab a pack, fry them and enjoy binging, making it a holistic, do-it-yourself offering.
Adding value to the consumer experience with its unique spout, design and material selection, the pack makes vada cooking easy – its spout configuration helps in releasing the batter in round, doughnut shape formations while deep-frying; the shape and structure of the pack offer handling & squeezing convenience while an oil-grade sealant allows the batter to slip out easily. Each consumer gets a brand-new pack with a tamper-evident sleeve.
