Imagine taking a product off the shelf and a competing brands shelf display lights up! TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication. The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff.