The importance of health and wellness continues to be a driving force within the nutraceutical world. Staple nutraceutical products, such as the $6.9 billion Sport Nutritional Powder category (Euromonitor), are benefiting from an expansion in their consumer base as they capitalize on dieting trends and demographic shifts. Along with the majority of consumer goods, these products are gaining sales growth in the e-commerce channel. While e-commerce has helped brands reach an even wider market, it has also introduced a new set of challenges.
