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Retail Industry

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Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

03 Aug 2023
Grania Jain
Profile picture for user GraniaJain

As per consumer feedback, the new transparent sleeves are expected to enhance product visibility on store shelves and act as a driving force for potential customers to make a purchase. These improved sleeves will be incorporated across all Lucozade Energy Orange and Lucozade Energy Original bottles in 380ml, 500ml, and 900ml sizes, both for individual sales and multipacks. Furthermore, the other Lucozade Energy flavors are also slated to adopt the new packaging design in the coming time.

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Novolex Offers New Choices for ProWAVE Tote, a Recyclable, Reusable Bag for Delivery or Takeout

30 Jul 2023
Grania Jain
Profile picture for user GraniaJain

Hilex®, a Novolex® brand, announced today new options for its popular ProWAVE® Tote, a recyclable, reusable tote bag that simplifies deliveries and carry-out for supermarkets, restaurants, retailers and their customers.

Customers can now choose a ProWAVE Tote that features a 2.25-mil gauge film that’s manufactured with a minimum of 40% post-consumer recycled material — attributes that allow the totes to meet most legislative requirements for reusable bags, including those in California. Customers also can now opt for a ProWAVE Tote made with 1.7-mil gauge film.

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Actual Veggies expands to Whole Foods with refreshed packaging

28 Jul 2023
Grania Jain
Profile picture for user GraniaJain

The brand’s thick-cut patties, formulated with whole beans, vegetables and spices, are typically packed in two-count trays and merchandised alongside fresh meat in hundreds of retail outlets across the country, including Kroger, Wegmans, and The Fresh Market. Additionally, its offerings are available to order online through platforms such as Hungryroot, ButcherBox, Purple Carrot and Imperfect Foods and Misfits Market.

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How Equipment Design Impacts Sustainable Packaging Practices

How Equipment Design Impacts Sustainable Packaging Practices

06 Jul 2023
Press Packagin…
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How Equipment Design Impacts Sustainable Packaging Practices
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Packaging plays a significant role in showcasing a product’s value proposition. It’s a visual representation of the brand’s promise, positioning, and the unique benefits it offers to consumers. Visual elements like colors, typography, and imagery can convey a product's value. 

Brands can use packaging to evoke emotions and connect with consumers. They can communicate their distinction through design elements like packaging shapes, features, or informative labeling. However, using effective packaging practices is crucial to make them more sustainable.

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sustainable packaging
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Croxsons and Eden Mill produce sustainable bottles for Ramsay’s Gin

05 Jul 2023
Vasu Goyal
Profile picture for user vasug.connect@gmail.com

Glass packaging company Croxsons and its customer Eden Mill Distillery have developed primary packaging for the launch of London Dry Gin, a premium version of Ramsay’s Gin.

Croxsons has leveraged bespoke, clear 70cl bottles, which contain 18% less glass than the industry standard.

The entirety of the bottle is embossed with the letter ‘R’ to signify Ramsay’s signature and features intricate lines to create the appearance of waves coming onto the shore.

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Taiwan ban on PVC in e-commerce packaging to take effect in July

30 Jun 2023
Grania Jain
Profile picture for user GraniaJain

Under the new rules, no PVC plastic will be allowed in online retailers' packaging, while wrappers containing more than 90 percent recycled paper in natural colors or plastic packaging with more than 25 percent reusable plastic should be prioritized.

In addition, rules on how much packaging can be used will differ depending on how big an online retailer is.

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Branding Through CBD Packaging: Building Recognition And Trust In A Competitive Market

Branding Through CBD Packaging: Building Recognition And Trust In A Competitive Market

30 Jun 2023
Press Packagin…
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Branding Through CBD Packaging: Building Recognition And Trust In A Competitive Market
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Many people use cannabidiol, or CBD, because of its potential for various health benefits. CBD may help with stress, anxiety, pain, and other diseases. So it’s not surprising to see many CBD products in the market. If you plan to venture into a CBD business, your product has to stand out with the help of good packaging.   

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cbd packaging
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Handicrafts, Handloom, NIFT unveil packaging prototypes for Jammu Handicrafts

27 Jun 2023
Grania Jain
Profile picture for user GraniaJain

The event was organized under the guidance of Vikramjeet Singh, Commissioner Secretary, and Industries & Commerce.

Dr Javid Ahmed Wani, Director National Institute of Fashion Technology, Srinagar, apprised the artisans and weavers from Jammu, Samba and Kathua districts of the packaging project through a detailed comprehensive presentation.

Another important aspect of the event was unveiling of the craft document exhibiting the crafts of Jammu division by the dignitaries.

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Rishi Sunak eyes packaging tax U-turn

22 Jun 2023
Grania Jain
Profile picture for user GraniaJain

Rishi Sunak is preparing to delay a new tax on packaging after opposition from MPs and retailers over the costs it would add to household shopping bills.

The Telegraph understands that ministers are holding talks about pushing back the planned rollout of the scheme to charge retailers and manufacturers for the cost of councils recycling their packaging.

It would be the second major government initiative to be delayed in recent days over concerns about its impact on consumer bills, amid soaring inflation and the prospect of a general election as soon as next spring. 

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WWP Beauty unveils new sustainable packaging and turnkey solutions

22 Jun 2023
Vasu Goyal
Profile picture for user vasug.connect@gmail.com

WWP Beauty’s new Eco-conscious Collections include: 
SOS Ocean – The Beauty of Diversion!
The SOS Ocean Collection features a tube and a toner bottle made from ocean-bound plastic waste that has been recovered and recycled from Asian shores, contributing to reducing waste and a more circular beauty system while keeping our oceans safe and beaches clean.

EcoLuxe – Elevated Sustainability

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