Packaging Labels

Campbell Soup Co. is putting a new spin on its iconic can with the launch of Campbell’s soup-scented candles, which pay homage to the company’s branding, packaging design, and labeling. The candles launched on January 12, 2022.

Partnering with CAMP, The Family Experience Co., Campbell created the limited-edition candles in two “flavors” — (1) Tomato Soup & Grilled Cheese and (2) Chicken Noodle Soup. The former smells like roasted tomatoes, peppercorns, and grilled cheese, and the latter tempts with the scent of chicken, cloves, and buttery crackers.

The mandatory deposit on certain one-way beverage bottles has existed in Germany since 2003. At the beginning of 2022, the system was extended to additional containers: Plastic one-way beverage bottles with a capacity of 3 l and beverage cans are now generally subject to mandatory deposits. Consequently, manufacturers or importers of beverages that comply with this requirement must provide their products with approved DPG deposit labels. Unless this is done directly on the packaging, marking by a so-called cover label is compulsory.

The new technology involves printing readable content on the entire package, allowing any point of it to be scanned to give a price, but using unobtrusive images that do not impair the packaging design or visibility of the product.

Minimising environmental resources and maximising material lifecycle, the partnership sees Cranswick Convenience Foods division switch from a PET release liner - a critical component of the label application process, to a new fibre based UPM Raflatac RAFNXT+ material, which is then returned to Coveris for recycling.