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A fine tradition with Invercote Duo

31 Dec 2021
Press Packagin…

Today, Domaine Chandon is part of the LVMH group of luxury consumer brands, which includes high-end perfume and fashion goods along with wine and spirits.

The signature Chandon Brut and Chandon Brut Rosé sparkling wines are sold in tall, sturdy boxes made of Invercote Duo 570 g/m2. The packaging has a matt UV varnish for extra protection. It has also been embellished with foil details, glossy spot UV, embossed logos and a micro-embossed pattern.

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Reduce packaging costs

30 Dec 2021
Press Packagin…

It is constantly focused on providing new solutions, taking care of every technical and performance detail. It is through the attention to detail that she has become great. Her 40 years of experience have taught her that the particular makes the difference and that optimization is the result of
small steps. Today PIERI focuses on a particularly important device, the film pre-stretch carriage: the heart of his machines.

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Lipton’s Tea Bag Box

Change Isn’t Always Better: Redesign Fails

20 Dec 2021
Grania Jain
Lipton’s Tea Bag Box

A constant point of engagement for FMCG designers and manufacturers is to match their packaging design to market standards. To keep up with trends, big brands usually have a full-time team dedicated to improving shelf impact (discussed in the previous blog) and product recognition. Consumer research is conducted to see what changes buyers would like to see and what aspects of the packaging are they currently happy or unhappy with. 

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packaging design
packaging innovations
packaging branding
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Aveda Partners with Xela Pack on Industry-First Sustainable Sachet

15 Dec 2021
Komal Sharma

Aveda, the Estee Lauder Companies brand known for its mission of sustainability, has announced a partnership with Xela Pack, in the development of what they say is “prestige beauty’s first-ever paper-based, locally recyclable sachet.” According to the brand, this partnership reflects Aveda’s commitment to implement “cutting edge innovations and the design-for-recyclability principles that are guided by Aveda’s mission, which is centered on environmental leadership and responsibility.” 
 

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Packaging And Shelf Impact: What’s Your Angle?

13 Dec 2021
Grania Jain

While creating a product to sell, proof of concept of the use of the product is just the first step. Once the product itself is ready, the next step is to get it to the customers, efficiently. For FMCG products or any product that is sold off the shelf, the shelf impact is something that needs to be studied well.

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packaging design
packaging display
packaging branding

Lighter Cap from Berry Contributes to a More Circular Pack Solution

06 Dec 2021
Bhaskar Ch

A new closure from Berry Global, specifically created for sauces, demonstrates the company’s circular design capabilities in devising a lightweight and recyclable solution while continuing to deliver consumer convenience benefits.

Berry has utilised its technical skills to create a closure that is lighter than other versions currently available, offering valuable material savings without compromising its strength and durability to ensure a consistently reliable performance. The closure is manufactured 100% in polypropylene (PP).

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cap and closure innovations
food packaging
sustainable packaging

Marketing 101: Can You Judge A Product By Its Package?

22 Nov 2021
Bhaskar Ch

Packaging used to be taken for granted; it was considered nothing but a layer of protection for the product within and a means of getting it from point A to point B. Because there was no expectation from customers, manufacturers didn't pay much attention to branding, either.

However, things have changed significantly since those days because product packaging now plays an essential role in the selling process.

Tags
packaging designers
product packaging
packaging in marketing
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